媒体产业的变更进入新世纪以来,中国媒体产业格局产生了急剧变化。自2000年开始,纸介媒体开始飞速成长,报纸杂志的总版面数量、总广告承揽规模,都以超过50%的速度增长,电视媒体的总体产业地位受到了冲击;而2004年,随着宽带的普及,网络媒体开始进入迅猛发展期,网络媒体的发展,又直接冲击着纸媒的市场。 Since the media industry changed into the new century, the pattern of China’s media industry has undergone a drastic change. Since 2000, the paper media industry has started to grow rapidly. The total number of newspapers and magazines and the total advertising contract size have all increased by more than 50%. The overall industrial status of the television media has been hit. In 2004, as the broadband The popularity of online media has entered a period of rapid development. The development of online media has directly affected the market of paper media.