近几年来,新媒体越来越受到人们的关注,而依托技术发展起来的动漫产业在于新媒体结合之后也有了新的特点。新媒体不但为动漫产品提供了新的传播平台,还对动漫产业链的各环节都产生了不同程度的影响,为该产业带来了新的机遇和挑战。分析、理解、把握新媒体和动漫产业之间的关系,成为我国在新时期发展动漫产业的关键所在。 In recent years, more and more attention has been paid to new media, and the animation industry based on technology has also brought new features after the combination of new media. The new media not only provided a new communication platform for animation products, but also affected the animation industry chain in varying degrees and brought new opportunities and challenges to the industry. Analyzing, understanding and grasping the relationship between the new media and the animation industry has become the key to our country’s development of the animation industry in the new period.