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孝文化是我国独有的一种文化表现,从古至今孝文化在各地均有丰富的外延。开发孝文化旅游产品对促进地方经济发展、和谐社会建设等方面起到了重要的作用。孝感市有着丰富的孝文化旅游资源,孝文化旅游产品是其重点旅游发展项目。本文从目前孝文化旅游产品市场营销现状及存在的问题着手,对孝感孝文化旅游产品营销进行更为客观的分析和定位。
Filial piety culture is a unique kind of cultural expression in our country. Since ancient times, filial piety culture has rich extension all over the country. The development of filial piety tourism products has played an important role in promoting the development of local economy and building a harmonious society. Xiaogan City has a wealth of cultural tourism resources filial piety culture tourism products is its focus on tourism development projects. This article starts from the present marketing situation and existing problems of filial piety culture tourism product marketing and carries out a more objective analysis and positioning of Xiaogan filial piety culture tourism product marketing.