论文部分内容阅读
本文通过对大量的中西电视广告在创意及广告语方面的对比,分析了东西方文化以及思维方式的差异在电视广告这种大众传媒中的体现.
By comparing a large number of Chinese and Western TV commercials in terms of creativity and advertising language, this article analyzes the differences between Eastern and Western cultures and modes of thinking in the mass media such as TV commercials.