品牌的营销活动中,经销商会议应该是一个年度承前启后的关键环节了。在我们看来,品牌的经销商会不但受到品牌企业的重视,也是备受新老代理商关注的,更是品牌间实力比拼的项目之一。然而,随着我国零售渠道的发展以及区域市场规模的不断增长,由品牌代理商召开区域的分销会议也逐渐成为惯例。在品牌市场下沉、渠道精耕细作的背景下,区域的经销商会议召开的范围越来越广,召开的频次越来越多,也越来越受到厂商各方的重视。以前一些区域在 Brand marketing activities, the dealer meeting should be a key link before the turn of the century. In our opinion, the brand dealers will not only be valued by the brand companies, but also the new and old agents are concerned about, it is one of the items between brands competing. However, with the development of the retail channels in our country and the continuous growth of the regional market, regional distribution conferences held by brand dealers have gradually become the norm. In the background of subsidence in the brand market and intensive cultivation of channels, regional distributors’ meetings have been held in an increasingly wider and more frequent frequency and are increasingly valued by all manufacturers. Some area before