女性消费者是一个潜力极大的广阔市场。20-55岁这一年龄段的女性,约占人口总数的21%。她们在购买活动中起着特殊重要的作用。她们不仅对自己所需的消费品进行购买决策,在家庭中,也是绝大多数儿童用品、老人用品、男性用品、家庭用品的购买者。国外一份调查资料表明:家庭消费品的购买,女性占55%,男性购买的占30%,夫妻一起购买的占11%。一份以美国的一项家庭调查显 Female consumers are a vast market with great potential. Women aged 20-55 represent about 21% of the total population. They play a particularly important role in the buying activity. Not only do they make purchasing decisions about the consumer products they need, they are also the buyers of the vast majority of children’s products, the elderly, men’s and household items in the home. A foreign survey shows that: the purchase of household consumer goods, women accounted for 55% of men to buy 30%, together with the purchase of 11%. A family survey conducted in the United States