在新媒体的强势冲击下,电视广告经营的既有优势被逐渐蚕食。电视广告的经营一直在追着新媒体的指挥棒走,缺少主动性,要想变被动为主动,就必须要有自己独立的指导思想和发展理念。在研究媒体发展规律、市场运行规律的基础上,“T V+”应该成为全媒体背景下未来电视广告经营的主要方向。“T V+”是一种新的传媒经济形态,通过 Under the strong impact of new media, the existing advantages of television advertising are gradually eroded. The operation of TV commercials has been chasing after the command of new media. There is a lack of initiative. To become passive and active, we must have our own independent guiding ideology and development concept. On the basis of studying the law of the development of the media and the law of the market, “T V + ” should become the main direction for the future operation of television advertisements in the context of all media. “T V + ” is a new form of media economy, adopted