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做广告的有个游戏规则,那就是允许适度的夸张——在一个事先告知的变形的空间里朝观众抖个包袱,美其名曰:广告。广告变形的特性造成的煽情、蛊惑、忠告、奉迎等等效果的指向性十分明确:以一个所谓“美丽人生”的幌子,勾引你掏腰包购买广告文案煞费苦心包装的某件产品。人生在世,谁都想美丽风光,坚守遗世独立那是屁话。广告恰恰钻了人性的这个命门。粗粗划分,当今中国
There is a game rule for advertising, which is to allow moderate exaggeration - to shake the audience in a space of advance notice of the deformation, admiration: advertising. The directionality of lyrical, confusing, advising, admiring, etc. caused by the characteristics of advertising distortion is very clear: With a so-called “beautiful life” swearing, you seduce you with a product that is painstakingly packaged in your advertising copy. Life is alive. Everyone wants beautiful scenery. Sticking to the independence of the world is a shit. Advertising has precisely drilled this life gate of human nature. Roughly divided, China today