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项目宣传文化建设是企业的精、气、神,是企业党政喉舌的发音。对内部来讲,项目宣传文化建设是企业上下联系沟通的桥梁及纽带,有着营造良好舆论氛围,发挥正确舆论导向的作用,凝聚力量,统一思想,达到明理、鼓劲、造势的效果。对外部来讲,项目宣传文化建设工作应力求增强社会公众对企业的了解,树立企业良好形象,增加企业的美誉度。
Project propaganda and cultural construction is the enterprise’s refined, gas, God, is the voice of corporate party and government mouthpiece. Internally speaking, the construction of project propaganda culture is a bridge and link connecting enterprises from top to bottom. It has the effect of creating a good atmosphere for public opinions and giving play to the correct direction of public opinion, pooling strength and unifying thinking so as to achieve the effect of demonstrating reason, encouraging and creating momentum. To the outside, the project publicity and cultural construction work should strive to enhance the public’s understanding of the enterprise, establish a good corporate image and increase the reputation of the enterprise.