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广告设计中绝妙的视觉诱惑能唤起人们愉悦的情绪,能促使广告达到预期的效果。本文从图与底、前景与背景、大与小、元素组合、设置特定场景五个方面探讨广告设计中如何产生视觉诱惑。
The wonderful visual appeal in advertising design can arouse people’s pleasant emotions, can make the advertisement achieve the expected effect. This article explores how to create visual lure in advertising design from the following five aspects: the bottom of the picture, the foreground and the background, the big and the small, the combination of the elements and the setting of the specific scene.