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In 1983, Theodore Levitt, marketing professor of Harvard Business School, proposed the term of “globalization” for the first time in his publication Globalization of the Market to summarize potential changes of international economy over the past 20 years prior to 1985. Since then, globalization has gradually prevailed and became the most quoted word to describe flow, restructuring and allocation of capital, technology, resources, information and labor worldwide. In such a context, international cooperation has been even closer in all fronts, in particular in economy, politics, culture, science and technology. And given highly frequent natural disasters and ecological crises, international cooperation in fields of ecology and environmental protection has also risen on top agenda.
If globalization is viewed as a global sweep of waves, Naian Group in Henan Province well deserves "a rider" against this turbulence of waves. Cherishing the dream of benefiting the world, an idea began to grow in Naian as early as many years back to promote advanced technologies around the globe. Unfortunately, restricted by channels, the international market hasn’t been fully tapped. That is partly blamed for severe soil pollution in most parts of the world and partly for layers of worrisome trade barriers. Thus, staff of Naian Company realizes that only by unremitting accumulation of sales and building public recognition can the enterprise and the products be well prepared for an entry into the global market.
Accumulating vast practices to bide its time
Since its debut in 2005, herbicide side-effect controller developed by Naian has been applied and popularized on as much as 8,000 mus of farmland in over ten provinces including the three provinces of Northeast, Henan, Hebei and Shandong by the year 2014. Among the rest, a total of over 30 billion yuan of immediate economic losses have been saved for farmers from up to 20 million mus of cancer fields incurred by long-term use of herbicide residue in northeastern provinces of Heilongjiang, Jilin and Liaoning. What’s more, an experiment conducted by the National Agricultural Technology Extension and Service Center (NATESC) of the Ministry of Agriculture between 2012 and 2013 demonstrates that, long-acting Dalishi polyglutamic acid fertilizer effectiveness improving technology (Dalishi fertilizer accelerator) can contribute to 30% of fertilizer cut, making a new breakthrough in China's fertilizer reduction. Opportunities always prefer a prepared mind. Success of Naian series products have won an expanding domestic market and have been well eyed by a large number of foreign countries. New Zealand, India, North Korea, Ukraine, Indonesia, Myanmar and Nigeria have introduced Naian’s herbicide controller in succession which has been proved significantly effective after trial. A foreign enterprise even tried to negotiate with Naian by all means for the procurement of this control technology with a bid up to US $ 300 million, but Naian resolutely refused since it hated to pollute a human-benefiting with monetary interest.
Similarly, efforts of Naian has been favoured by the UN Food Agriculture Organization (FAO). Now Naian is striving to building an agricultural safety engineering system in collaboration with the FAO with a purpose of attaining common expectation of both sides and making mankind accessible to truly safe food by driving forward further development of "Degradation Technology of Pesticide Residue Gene Engineering".
Youth’s motivational efforts are needed
Development of young people, as the most active and vigorous force of society, relates to the future of a nation and the world at large. Whether young people are able to have access to development opportunities and space of exercise has become a grim challenge imposed on cities of all countries. Well aware of this, Naian therefore sets on creating undergraduate start-up teams and regards them as an important element of its agricultural safety engineering system.
According to Naian, building undergraduate start-up teams, for one thing, can offer an employment platform and space for training, and for another, is a new way to facilitate undergraduates to return to agriculture and dealing with the outflow of agricultural talents. While in addition to the two, Naian has also unconsciously influenced the young people and planted them the seed of dream, which is to benefit the world.
"Compared with us, young people have so long a way to go. It’s our task to train them with an array of technologies and spread these technologies along with concepts an products to a broader land via their strength", said by Dang Yongfu, head of Naian Group.It makes him greatly relieved to see his 20 years of dream growing stronger. It’s also a vital part of international cooperation for the Group to export technical personnel.
Global conferences for self-improvement
Since 2010, Naian people have not only been active in factory workshops and fields, they have also increasingly shown up at major seminars and international conferences. By relying on such platforms, they hope to draw more nutrients from their discussions and exchanges with agriculture and soil specialists from home and abroad so as to enrich their products and improve their business. On Sep. 15-20, 2012, the 4th International Academic Seminar on Pesticide Control and Environmental Safety, the 5th Pan Pacific Conference on Pesticide Science as well as International Seminar on Global Regulation Integration were held in Beijing. Pesticide scientists and entrepreneur representatives from all over the world carried out extensive and in-depth discussions regarding pesticide management, pesticide residue of food and international trade criteria, pesticide environmental risk assessment, pesticide application technique, mechanism of pesticide metabolism and resistance. Backed by voting and deliberation of the conference organizing committee, Naian was honored with "First Prize for International Pesticide and Environmental Safety" for its herbicide side-effect prevention and control technology.
Similar laurels also extends to the other products of Naian Group. At the 19th China Yangling Agricultural Hi-Tech Fair, Dalishi fertilizer accelerator and Naian herbicide additive gained unanimous recognition from participants and received Houji Special Award by the sponsors.
For these recognitions, Dang Yongfu admits that it’s highly challenging as well as encouraging. In other words, whether the group and its products match such laurels or not still depends on the testimony of a wider expanse of land. And they still needs more guidance from experts.
On July 2, 2014, a conference themed with sustainable urbanization and green innovation was opened in UN headquarters. It was organized by UN Economic and Social Council (ECOSOC), United Nations Human Settlements Programme (UN-HABITAT) and International Ecological Safety Collaborative Organization (IESCO). As the only one Chinese representative in the field of soil pollution control as well as herbicide side-effect prevention and disaster prevention and control, Dang Yongfu attended the meeting at the invitation and delivered a speech on saving the farmland “sterilized” by fertilizers and Sharing Soil Pollution Control and Technology of Improving the Effectiveness of Fertilizer in China, which was warmly received.
Dang Yongfu said with smile that it seems to be far beyond his current plan to make a speech at the United Nations even as a dream pursuer. Despite the hardship along the way, he expresses appreciation to the people in the same camp. He believes that only hard endeavors of self-improvement can live up to the expectations of the friends around. Shortly after the UN conference, he and his team continued to engage themselves non-stop in tests of new products, working on another new target to construct a greater dream of agricultural safety engineering system to ensure more people in the world to have access to safe food.
If globalization is viewed as a global sweep of waves, Naian Group in Henan Province well deserves "a rider" against this turbulence of waves. Cherishing the dream of benefiting the world, an idea began to grow in Naian as early as many years back to promote advanced technologies around the globe. Unfortunately, restricted by channels, the international market hasn’t been fully tapped. That is partly blamed for severe soil pollution in most parts of the world and partly for layers of worrisome trade barriers. Thus, staff of Naian Company realizes that only by unremitting accumulation of sales and building public recognition can the enterprise and the products be well prepared for an entry into the global market.
Accumulating vast practices to bide its time
Since its debut in 2005, herbicide side-effect controller developed by Naian has been applied and popularized on as much as 8,000 mus of farmland in over ten provinces including the three provinces of Northeast, Henan, Hebei and Shandong by the year 2014. Among the rest, a total of over 30 billion yuan of immediate economic losses have been saved for farmers from up to 20 million mus of cancer fields incurred by long-term use of herbicide residue in northeastern provinces of Heilongjiang, Jilin and Liaoning. What’s more, an experiment conducted by the National Agricultural Technology Extension and Service Center (NATESC) of the Ministry of Agriculture between 2012 and 2013 demonstrates that, long-acting Dalishi polyglutamic acid fertilizer effectiveness improving technology (Dalishi fertilizer accelerator) can contribute to 30% of fertilizer cut, making a new breakthrough in China's fertilizer reduction. Opportunities always prefer a prepared mind. Success of Naian series products have won an expanding domestic market and have been well eyed by a large number of foreign countries. New Zealand, India, North Korea, Ukraine, Indonesia, Myanmar and Nigeria have introduced Naian’s herbicide controller in succession which has been proved significantly effective after trial. A foreign enterprise even tried to negotiate with Naian by all means for the procurement of this control technology with a bid up to US $ 300 million, but Naian resolutely refused since it hated to pollute a human-benefiting with monetary interest.
Similarly, efforts of Naian has been favoured by the UN Food Agriculture Organization (FAO). Now Naian is striving to building an agricultural safety engineering system in collaboration with the FAO with a purpose of attaining common expectation of both sides and making mankind accessible to truly safe food by driving forward further development of "Degradation Technology of Pesticide Residue Gene Engineering".
Youth’s motivational efforts are needed
Development of young people, as the most active and vigorous force of society, relates to the future of a nation and the world at large. Whether young people are able to have access to development opportunities and space of exercise has become a grim challenge imposed on cities of all countries. Well aware of this, Naian therefore sets on creating undergraduate start-up teams and regards them as an important element of its agricultural safety engineering system.
According to Naian, building undergraduate start-up teams, for one thing, can offer an employment platform and space for training, and for another, is a new way to facilitate undergraduates to return to agriculture and dealing with the outflow of agricultural talents. While in addition to the two, Naian has also unconsciously influenced the young people and planted them the seed of dream, which is to benefit the world.
"Compared with us, young people have so long a way to go. It’s our task to train them with an array of technologies and spread these technologies along with concepts an products to a broader land via their strength", said by Dang Yongfu, head of Naian Group.It makes him greatly relieved to see his 20 years of dream growing stronger. It’s also a vital part of international cooperation for the Group to export technical personnel.
Global conferences for self-improvement
Since 2010, Naian people have not only been active in factory workshops and fields, they have also increasingly shown up at major seminars and international conferences. By relying on such platforms, they hope to draw more nutrients from their discussions and exchanges with agriculture and soil specialists from home and abroad so as to enrich their products and improve their business. On Sep. 15-20, 2012, the 4th International Academic Seminar on Pesticide Control and Environmental Safety, the 5th Pan Pacific Conference on Pesticide Science as well as International Seminar on Global Regulation Integration were held in Beijing. Pesticide scientists and entrepreneur representatives from all over the world carried out extensive and in-depth discussions regarding pesticide management, pesticide residue of food and international trade criteria, pesticide environmental risk assessment, pesticide application technique, mechanism of pesticide metabolism and resistance. Backed by voting and deliberation of the conference organizing committee, Naian was honored with "First Prize for International Pesticide and Environmental Safety" for its herbicide side-effect prevention and control technology.
Similar laurels also extends to the other products of Naian Group. At the 19th China Yangling Agricultural Hi-Tech Fair, Dalishi fertilizer accelerator and Naian herbicide additive gained unanimous recognition from participants and received Houji Special Award by the sponsors.
For these recognitions, Dang Yongfu admits that it’s highly challenging as well as encouraging. In other words, whether the group and its products match such laurels or not still depends on the testimony of a wider expanse of land. And they still needs more guidance from experts.
On July 2, 2014, a conference themed with sustainable urbanization and green innovation was opened in UN headquarters. It was organized by UN Economic and Social Council (ECOSOC), United Nations Human Settlements Programme (UN-HABITAT) and International Ecological Safety Collaborative Organization (IESCO). As the only one Chinese representative in the field of soil pollution control as well as herbicide side-effect prevention and disaster prevention and control, Dang Yongfu attended the meeting at the invitation and delivered a speech on saving the farmland “sterilized” by fertilizers and Sharing Soil Pollution Control and Technology of Improving the Effectiveness of Fertilizer in China, which was warmly received.
Dang Yongfu said with smile that it seems to be far beyond his current plan to make a speech at the United Nations even as a dream pursuer. Despite the hardship along the way, he expresses appreciation to the people in the same camp. He believes that only hard endeavors of self-improvement can live up to the expectations of the friends around. Shortly after the UN conference, he and his team continued to engage themselves non-stop in tests of new products, working on another new target to construct a greater dream of agricultural safety engineering system to ensure more people in the world to have access to safe food.