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在过去,有产品就等于有市场。而现在商品丰富了,竞争激烈了,无论是大商品,或者是日用小商品,生产厂家多达几十上百家,再不是“皇帝的女儿不愁嫁”。消费者购买商品,如同选美,有中选好,好中选优,优中选最优,没有特色的商品很难走俏。突出个性,营造特色,是开拓市场的试金石。
In the past, there was a market for products. Nowadays, the products are rich and the competition is fierce. No matter it is a big commodity or a daily commodity, there are tens or hundreds of manufacturers, and it is no longer “the emperor’s daughter has no worries about marrying”. Consumers to buy goods, as the beauty pageant, selected in the middle, good in the middle, the best in the election, there is no special commodity is not popular. Highlight personality, create features, is the touchstone to open up the market.