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本文在把握销售管理课程特点和独立学院学生特点的基础上,提出独立本科教学课堂应该加强实践教学;对学生的考核制度应该由学生的课堂表现、实践中的表现及个人能力等方面来组成考核体系。
Based on the characteristics of sales management courses and the characteristics of independent college students, this paper puts forward that independent undergraduate teaching classroom should strengthen practice teaching. The examination system of students should be composed of students’ classroom performance, performance in practice and personal ability system.