随着材料技术和建筑科学的日益发展,玻璃在建筑设计中发挥着越来越重要的作用。美国苹果公司将玻璃作为自己直营店的重要的建筑材料,使其建筑设计与营销方式、经营理念和企业追求完美融合。现代玻璃材料和技术的成熟应用,已经成为苹果直营店的重要标志,也是苹果企业创新性的象征。 With the development of materials technology and building science, glass plays an increasingly important role in architectural design. Apple, the United States will glass as their own direct store an important building materials, architectural design and marketing approach, business philosophy and business pursuit of the perfect integration. The mature application of modern glass materials and technology has become an important symbol of Apple’s direct sales stores and a symbol of the innovativeness of Apple’s enterprises.