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一套高明的促销策划方案,是一把通往世界流行宫殿的钥匙。且看厦门华达美术广告公司是如何为法国名酒“晶晶”牌葡萄酒导人中国市场,打开销售局面制订策划方案的。一、市场分析中国酒类市场有巨大的潜力。可以乐观地预测中国有可能成为“晶晶”的第一消费大国,其根据是:1.酒类市场调研表明,中国是世界上拥有酒类消费者最多的国家。2.随着入境外商、旅游者增多,“三资”企业、高级宾馆、酒吧、歌舞厅的发展,洋酒的销售将呈日趋旺盛势头。3.中国已有相当一部分人先富起来.他们的消费水准不可低估,随着经济的发展,人们的消费观念,消费方式还会进一步转变。
A smart promotion plan is a key to the world’s most popular palaces. Also, look at how Xiamen Huada Art Advertising Co., Ltd. introduced the planning plan for the French wine and Jingjing brand wines to the Chinese market. I. Market Analysis The Chinese liquor market has great potential. It can be optimistic to predict that China may become the first big consumer of Jingjing, based on the following: 1. Alcohol market research shows that China is the country with the largest number of alcoholic consumers in the world. 2. With the increase of foreign businessmen entering the country and tourists, the development of foreign-funded enterprises, high-level hotels, bars, and dance halls, the sales of foreign wines will show an increasingly strong trend. 3. A considerable number of people in China have become rich first. Their consumption levels cannot be underestimated. With the development of the economy, people’s consumption concepts and consumption patterns will further change.