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近几年来,纺织企业举步维艰。山西永济纺织厂实施“高起点开发产品,高质量争创效益”的经营策略,促进产品品种上档次,产品质量上水平,经济效益上台阶,使企业在困难的环境中取得了比较好的经济效益。他们开发新产品的作法与体会如下: 1.信息要灵。市场竞争瞬息万变,企业能否根据市场变化,迅速开发、生产出适销对路的产品,关键取决于决策者能否随时把握住市场“脉膊”,洞察市场变化,正确选择既适合外销,又适合内销产品开发方向。只有信息灵、准确,才能决策无误,快速反应,在竞争中赢得主动。 2.起点要高。产品竞争靠的是质量和档次,技术含量不高、附加值较低的产品,永远不能领导市场“新潮流”,也不可能成为市场的“幸运儿”。该厂根据市场变化和本企业实际,高起点
In recent years, textile companies have struggled. Shanxi Yongji Textile Factory implements the business strategy of “developing products at a high starting point with high quality and striving for profits”, promotes product grade up-grade, product quality up-level, and economic efficiency up, so that enterprises can achieve better performance in difficult environments. Economic benefits. Their practice and experience in developing new products are as follows: 1. Information is essential. The rapid changes in market competition and the ability of companies to quickly develop and produce marketable products in line with market changes will depend on whether policymakers can grasp the “pulse” of the market at any time, gain insight into market changes, and make correct choices that are suitable for export and fit. Domestic product development direction. Only by being informative and accurate can we make correct decisions, respond quickly, and win the initiative in competition. 2. The starting point is high. Product competition depends on the quality and grade, technical content is not high, low value-added products, can never lead the market “new trend”, can not be the market’s “lucky.” The factory has a high starting point based on market changes and the actual conditions of the company