解析了中等专业学校网站的功能和作用,介绍了搜索引擎的作用,并提出了对其进行搜索引擎优化、加强搜索引擎营销的若干策略和方法,以期扩大学校的显示度和影响力,从而为学校的招生就业出力。 Analyzed the function and function of secondary school website, introduced the function of search engine, and put forward some strategies and methods for its search engine optimization and search engine marketing, in order to expand the display and influence of the school, School enrollment and job output.