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当前,媒介竞争激烈。城市台不仅在业内受到中央、省级卫视、省级地面频道组和众多数字频道的重重挤压,在业界外更受到视频网站、IPTV、手机电视、移动终端等新兴媒体的合围夹击,城市台成为了弱势群体,生存和发展空间被严重挤压。面对日益严峻的传媒生态,如何突出重围,实现可持续发展,是城市台需要破解的一个重点课题。笔者认为,积极创新体制、机制,坚持新闻立台,把握新闻传播规律,融合新兴传播手段,是实现城市台突破重围、科学发展的有效途径。本文以台州广电台的实践为
At present, media competition is fierce. City Taiwan not only in the industry by the central and provincial satellite TV, provincial terrestrial channel group and numerous digital channels of the heavy squeeze in the industry even more by video sites, IPTV, mobile TV, mobile terminals and other emerging media, the siege, City Taiwan Became a vulnerable group, and the space for survival and development was severely squeezed. In the face of increasingly serious media ecology, how to highlight the encircled encirclement and achieve sustainable development is one of the key issues that city Taiwan needs to crack. The author believes that actively innovating the system and mechanism, sticking to the news and establishing Taiwan, grasping the law of news dissemination and integrating emerging means of communication, are effective ways to achieve a breakthrough in urban Taiwan and a scientific development. This article is based on the practice of Radio Taizhou