新农村建设以来,农业发展如火如荼,农产品新品繁多,产业链增粗加长。农副产品的生产者、经营者也应该增强宣传意识,才能适应时代的发展。虽然有些农副产品滞销是因为供过于求,但也有是因为宣传意识淡薄,营销手段落后造成的。笔者接触过很多农业专业合作社的负责人,他们大都是农民中的佼佼者,有知识、有胆识、有创业激情,但是其中一部分人对宣传的认 Since the new rural construction, agricultural development in full swing, many new agricultural products, the industrial chain increased thicker. Producers and operators of agricultural and sideline products should also enhance their propaganda awareness in order to adapt to the development of the times. Although some unmarketable agricultural and sideline products are oversupplied, they are also caused by weak publicity and backward marketing tools. I have been in contact with many heads of agricultural cooperatives, most of whom are outstanding peasants. They have knowledge, courage and entrepreneurial passion, but some of them recognize the propaganda