1.与大媒体融合,避免消费者内心的偏离恐惧。归属一个群体才是安全的,这是生物的本能。人也是这样。为什么现在大家特别渴望在一个群体里沟通交流,就是因为偏离恐惧——我们害怕偏离群体,担心跟不上时代。正是因为这种偏离恐惧,造就了电视上的大热节目,比如《中国好声音》、《爸爸去哪儿》。最经典的是今年的世界杯。我们的客户一度非常担心,因为后半夜时差比往年都大,收视率有保证吗?投这么多钱,你们广告那么贵。我们也担心。万万没想到,我们在后半 1. Integration with the big media to avoid the fear of consumer deviations. Belonging to a group is safe, this is the biological instinct. The same is true of people. Why everybody now desperately wants to communicate and communicate within a group is because of a deviation from fear - we are afraid to deviate from the group and can not keep up with the times. It is precisely because of this deviation from fear, creating a huge hit on television programs, such as “China good voice”, “where is my father.” The most classic is this year’s World Cup. Our clients were very worried at the moment, because the time difference after midnight than in previous years are big, guaranteed ratings? Invest so much money, your advertising is so expensive. We are also worried. Never imagined, we are in the second half