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一、市场调研及分析望:即看当地报纸广告、户外条幅、巨幅广告、终端海报、活动单页等广告,看同类对手的价格是多少,与我们比较,双方优势如何。必须尽快掌握竞争对手的活动内容、活动时间、活动方式等,有条件最好拍下照片,作为自己分析的参考。闻:即到当地有影响力的大卖场如国美、苏宁等走访家电部经
First, the market research and analysis of Hope: that is, to see the local newspaper ads, outdoor banners, giant ads, terminal posters, event leaflets and other ads to see how much the price of similar opponents, compared with us, both advantages. As soon as possible to grasp the activities of competitors, activity time, activities, etc., the best conditions to take photos, as their own analysis of reference. Smell: to the local influential supermarkets, such as Gome, Suning, visited Home Appliances Department