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即便到现在,仍然有许多人没有听说过韩都衣舍。这或许刚好折射出互联网时代的某种特点——每个人都在上网,却居住在不同的空间。市场区隔变得越来越明显,你的世界不等于我的世界。韩都衣舍和创始人赵迎光是淘品牌中的一个传奇。从2008年的300万元销售额到2014年的15亿元。2014年“双十一”当天实现1.98亿元销售,竟把优衣库甩在了身后。难得的是,韩都衣舍找到了一套适合自身的管理模式,这就是著
Even now, there are still many people have not heard of Han clothing. This may just reflect some of the characteristics of the Internet age - everyone in the Internet, but live in a different space. The market segment becomes more and more obvious, your world does not equal my world. Zhao Yingguang, Han dynasty clothing and founder is a legend in the Amoy brand. From 3 million yuan sales in 2008 to 1.5 billion yuan in 2014. In 2014, “Double 11” realized 198 million yuan sales on the same day, and actually left UNIQLO behind. Rare is that Han clothing have found a suitable management model for itself, this is the way