案例雅虎公司成立于1994年,它向消费者提供一项非常聪明的服务——在互联网上进行搜索工作。1999年,它已成为因特网上最知名的品牌之一了。拥有全球1.85亿用户。公司的市场价值为1340亿美元。但是,由于网络公司股票泡沫的破裂以及继之而来的经济不景气使雅虎受到了重创。2001年春季,它的股票价值比峰值时下降了92%,广告销售额也在大幅度跌落。公司虽然依然拥有重要的品牌形象——产品好用、服务优质以及可以盈利的记录。不过,现 Case Yahoo! was founded in 1994 to provide consumers with a very clever service - searching on the Internet. In 1999, it became one of the most well-known brands on the Internet. Has 185 million users worldwide. The company’s market value is 134 billion U.S. dollars. However, Yahoo was hit hard by the bursting bubble in the internet stock market and the economic downturn that followed. In the spring of 2001, its stock value dropped 92% from the peak, and ad sales also dropped dramatically. Although the company still has an important brand image - easy to use products, service quality and profitable records. However, now