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《大地红绿蓝》是中央电视台第七套农业节目新创办的一个社教类专题节目,主要摄制播出单集专题片和系列专题片。节目内容主要是反映中国农民普遍关心的社会问题,揭示中国农民思想观念、道德、命运的变化,展示中国农村改革的重大举措与成果。“高品位、近距离、说真话、办实事”是《大地红绿蓝》栏目的宗旨;“思想深度、思辩色彩、文化蕴含、纪实风格”是《大地红绿蓝》所追求的节目特色;“居大台频道、推精品节目、创名牌栏目”已成为大地红绿蓝人的自觉行动。
“Earth Red, Green and Blue” is the CCTV seventh set of agricultural programs newly founded a social education programs, the main filming broadcast single feature films and feature films. The program mainly reflects social issues of common concern to Chinese peasants, reveals the changes of Chinese peasants’ ideas, morals and destiny and shows major measures and achievements of rural reform in China. “Quality, Closeness, Truth, Pragmatism” is the tenet of “Earth Red, Green and Blue”; “Deep Thought, Contemplative Color, Cultural Implication, Documentary Style” is the program characteristic pursued by “Earth Red, Green and Blue” ; “Habitat Channel, push quality programs, a brand-name column” has become the earth red, green and blue people’s conscious action.