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为了吸引更多年轻观众,近年来大量的电视台采用了摇一摇、扫码、H5等手机端互动形态。时至2015年,这些手机端轻应用已经发展成媒介融合的新潮流。相对于过去办网站、客户端的大型投资,轻应用不仅互动性更强,而且成本可控、形态丰富、更新迅速,极大地拓展了双屏互动的操作空间。但同时双屏互动也普遍存在着一个问题:电视媒体在长时间的运行中虽积累并固化了大量的内容创作经验,却缺乏对移动互联网的了解。比如,在手机
In order to attract more young audiences, in recent years a large number of television stations have adopted shake, scan code, H5 and other mobile phone interactive forms. By 2015, these mobile applications have evolved into a new wave of media convergence. Relative to the past to do the site, the client’s large-scale investment, light application is not only more interactive, but also controllable costs, shape rich, rapid updates, greatly expanded the dual-screen interactive operation space. But at the same time, there is a common problem in the interaction of two screens: the television media has accumulated and solidified a large amount of content creation experience over a long period of time, but lacks understanding of the mobile Internet. For example, on the phone