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随着现代物质文明的不断增长,互联网+1概念不断的市场化,高校学生正在成为网络文化产品消费的主力军。通过对广西高校学生文化产品消费观的调查与分析,我们发现了这样一个矛盾的现象:在进行网络文化产品消费时,大多数大学生表示愿意支持正版,但在实际消费过程中,却会为了避免付费使用网盘中免费甚至部分盗版的网络文化产品。本文试图采用弗洛伊德的人格结构理论(本我、自我、超我)去分析这一矛盾现象,并探索出相应的解决措施,以更好地促进网络文化产品的知识产权保护进程,进一步促进网络文化产品市场的健康快速发展。
With the continuous growth of modern material civilization, the Internet +1 concept of constant market-oriented, college students are becoming the main force in the consumption of Internet cultural products. Through the investigation and analysis of students’ cultural products consumption in Guangxi universities, we find such a contradictory phenomenon: Most college students express their willingness to support genuineness in the consumption of online cultural products, but in actual consumption, Paid use of network disk free or even partially pirated Internet cultural products. This article attempts to use Freud’s personality structure theory (ego, self, super-me) to analyze this contradiction and to explore the corresponding solutions to better promote the protection of intellectual property of Internet cultural products, further Promote the healthy and rapid development of network cultural products market.