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近年来,在人们的视觉审美意识逐步增强、印刷制作工艺日趋精湛、市场竞争机制日益完善的大背景下,书籍设计行业进入了一个全新的发展阶段。走进图书市场,各式各样的书籍琳琅满目。一些美观实用、流畅易读、风格多样、个性十足的书籍在书架上熠熠生辉!现在的书籍设计,不管是从设计角度、创意构思还是形态表现上,都较之以前有了突飞猛进的发展。优秀的书籍设计作品,不仅完整地向读者传达了作者的观点,引导着读者的阅读,也在艺术视知觉层面上,体现着设计的价值。
In recent years, with the gradual enhancement of people’s visual aesthetic awareness, the increasingly sophisticated printing and production technology and increasingly perfect market competition mechanism, the book design industry has entered a completely new stage of development. Into the book market, an assortment of books dazzling. Some beautiful and practical, easy-to-read, diverse style, full of books shine in the bookshelf! Today’s book design, whether it is from the design point of view, creative ideas or morphological performance, compared with the previous has been rapid development. Excellent book design works, not only to the reader to convey the author’s point of view, leading readers to read, but also in the art of visual perception level, reflects the design value.