渠道霸权及其不断演变,展现出中国家电销售渠道的急剧变化,使其发生或许更为深刻的变革得渠道者得天下,这句话在中国有着特殊意义。事实上,家电及与之关系密切的手机行业在历史上的波澜起伏背后,渠道的变革经常发生着关键的作用。当1998年之前,长虹依靠大户模式实现销量快速扩 Channel hegemony and its continuous evolution, showing China’s dramatic changes in home appliance sales channels, making it possible for more profound changes in the channel have those who have the world, this sentence has a special significance in China. In fact, the household appliances and the closely related mobile phone industry behind the ups and downs in the history, the channel changes often have a crucial role. Before 1998, Changhong relied on the big mode to realize the rapid expansion of sales volume