展会是企业树立形象、推广品牌、展示实力的舞台,是展示新产品、加强技术交流与贸易洽谈的平台。展会现已成为全球贸易与经济合作的重要方式之一。随着会展经济的发展,展会上的知识产权纠纷问题也开始不断增多。如何积极有效地预防和处理展会知识产权纠纷、保护权利人的合法权益,以及鼓励创新、维护会展秩序、促进交易,都成为了企业和政府急需解决的难题。 Exhibition is an enterprise to establish the image, promote the brand, show the strength of the stage, is to display new products, strengthen technical exchanges and trade negotiations platform. The show has now become one of the most important ways for global trade and economic cooperation. With the development of convention and exhibition economy, the issue of intellectual property disputes at exhibitions has also started to increase continuously. How to effectively and effectively prevent and deal with disputes over IPR exhibitions, protect the legitimate rights and interests of right holders, encourage innovation, maintain order and promote transactions have become urgent problems that enterprises and governments need to solve.