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The traditional advertising media platforms include TV,outdoors,Internet,newspaper,radio,and more. Along with the rollout of IPTV and 3G networks,network carriers and users are expecting new service deployment. Current information technology,network,and market environments are making way for a new advertising model: Advertisement on Demand (AOD). In contrast to rotational advertisement,AOD features interaction,flexibility and focused ads recipients. The AOD is more applicable to communication networks than Video on Demand (VOD) because it has advertisers pay the bills,uses diverse access terminals,and is adaptable to demands of enterprises,businesses,and customers. The AOD is expected to drive telecommunication networks forward and improve the profitability of business of network carriers.
The traditional advertising media platforms include TV, outdoors, Internet, newspaper, radio, and more. Along with the rollout of IPTV and 3G networks, network carriers and users are expecting new service deployment. Current information technology, network, and market environments are making way for a new advertising model: Advertisement on Demand (AOD). In contrast to rotational advertisement, AOD features interaction, flexibility and focused ads recipients. The AOD is more applicable to communication networks than Video on Demand (VOD) because it has advertisers pay the bills, uses diverse access terminals, and is adaptable to demands of enterprises, businesses, and customers. The AOD is expected to drive telecommunication networks forward and improve the profitability of business of network carriers.