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社会的进步、人们生活水平的提高和陶瓷生产现代化、品种多样化、产品高档化、销售配套化,决定着当今陶瓷市场向“重名牌、讲产地、求成套、追高档”的趋势发展。1.日用陶瓷由散件产品市场转为配套产品市场。成套陶瓷是根据家庭生活需要而配备的。品种齐全、产品配套、包装精美是其特点。用户可根据不同家庭与人口数量选择不同档次与不同件数的成套产品,避免了选购散瓷时品种难选齐、花色不配套的情况。这也正是不同件数的陶瓷中西餐具、茶具、酒具等成套产品进入千家万户的原因。如今取亲嫁女、送礼旅游、职工福利等购买成套陶瓷产品已成为一种时尚。冬春二季,将是成套陶瓷产品销售的黄金季节,一些质高价优的成套陶瓷产品将会被抢购一空。日用瓷销售配套化将是形势发展的必然。
The advancement of society, the improvement of people’s living standards and the modernization of ceramic production, variety variety, product gentrification, and sales support have determined the trend of the current ceramic market towards the development of “respect brand names, production areas, complete sets, and top-grades”. 1. Daily-use ceramics are transformed from the bulk product market to the supporting product market. Sets of ceramics are equipped according to the needs of family life. The full range, product support, and exquisite packaging are its characteristics. Users can choose different grades and different number of complete sets of products according to the number of different families and populations, to avoid the difficulty of selecting varieties and colors in the case of scattered ceramics. This is also the reason why different sets of Chinese and Western ceramics, tea sets, wine sets and other complete sets of products have entered every household. Nowadays, it has become fashionable to purchase complete sets of ceramic products such as pro-married women, gift-giving tours, and employee benefits. The second season of winter and spring will be the golden season for the sales of complete sets of ceramic products. Some high quality ceramic products will be sold out. Matching sales of daily-use porcelain will be inevitable in the development of the situation.