户县葡萄闻名中国,当地种植葡萄的历史久远,拥有良好的地理位置和发展环境,因此葡萄展业对于当地经济和农户收入占着极大的比例,因为稳固发展葡萄产业规划为重中之重,但是由于近几年葡萄产业快速发展,户县葡萄生产总体呈猛增态势,葡萄规模的不断扩张,营销渠道的单一,信息服务系统的落后葡萄产业发展中问题逐步显现,制约着葡萄产业可持续发展,应当引起足够重视。根据户县目前存在的组织化分散,营销渠道效率低。信息网络服务不到位,通过研究户县葡萄产业,组织的整合壮大,建立大型的批发市场与营销中心,创新和多元化的营销渠道模式等多种方式发展,促进组织之间的相互合作。实现户县葡萄产业的优化升级。 Grapes famous in Huxian County, the history of local grape growing has a good geographical location and development environment, so the grape industry for the local economy and farmer accounts for a large proportion of income, because the steady development of grape industry planning is top priority, However, due to the rapid development of the grape industry in recent years, grape production in Hu County is on the rise. Grape size is constantly expanding, and marketing channels are single. The problems in the development of the grape industry in the information service system are gradually emerging, restricting the sustainable development of the grape industry Development, should pay enough attention. According to Huxian’s existing organizational decentralization, marketing channels are inefficient. Information network services are not in place, through the study of grapes industry in Huxian County, the integration of the organization, the establishment of large wholesale markets and marketing centers, innovative and diversified marketing channels and other means of development, and promote mutual cooperation between organizations. To achieve the optimization and upgrading of grape industry in Huxian County.