随着国家示范性高等职业院校项目建设的推进以及高等职业教育内涵发展的逐步深入,人才培养模式改革越来越成为职业教育改革的重要突破口。本文结合笔者所在学院市场营销专业“项目嵌入、能力递进”人才培养模式的改革与实践,探讨人才培养模式改革的难点与规律。 With the promotion of project construction of the national model higher vocational colleges and the gradual deepening of the connotation development of higher vocational education, the reform of the personnel training mode has become an important breakthrough point in the reform of vocational education. This article combines the reform and practice of the college’s marketing specialty “project embedding, ability improvement” personnel training mode, and discusses the difficulties and rules of personnel training mode reform.