随着城市的发展和公关研究领域的扩展,“城市形象建设”问题逐渐成为各国城市政府面临的一个巨大而复杂的系统工程。加深对政府公关在城市化进程中所发挥作用的了解,并正确地把握城市政府公关的现状及其存在的问题,对于提高政府公关在城市形象建设中所发挥的效能、树立良好的城市形象具有极其重要的意义。 With the development of cities and the expansion of PR research, the issue of “building of city image” has gradually become a huge and complicated systematic project that city governments in various countries face. Deepen the understanding of the function of government PR in the process of urbanization and correctly grasp the status quo and existing problems of PR in urban government. It is of great significance to improve the performance of government PR in the image building of the city and establish a good image of the city Extremely important meaning.