论文部分内容阅读
近两年,网络综艺进入了爆发增长阶段,我国的网络综艺节目市场继续放量增长,如雨后春笋纷纷出现在大众的眼中,其中不乏具有社会影响力的节目。本文通过分析我国电视综艺节目的现状,研究提出互联网+环境下网络自制综艺节目呈多元化发展的趋势,笔者以芒果TV《黄金单身汉》节目为例,对网络自制综艺节目在多元化发展的途径与策略上进行分析与总结,以期借鉴。
In the past two years, the variety of online games has entered a stage of explosive growth. The market of online variety shows in our country has continued to grow exponentially, and springing up have all emerged in the eyes of the general public. Many of them have programs with social influence. Based on the analysis of the present situation of China’s television variety shows, this paper proposes the trend of diversified development of home-made variety shows under the internet + environment. Taking mango TV’s “Golden Bachelor” as an example, this paper analyzes the ways in which diversified development of home- With the strategy analysis and summary, with a view to learn from.