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互联网的诞生标志着一个新的信息传播时代的到来,它不仅改变着人们的生活方式、工作方式和思维方式,也在众多行业领域掀开变革的新契机。时至今日,世界网民达到十几亿,而中国网民业已突破四亿,这是任何一个企业都不可能忽视的巨大的宣传平台和竞争战场。一、社会化媒体赋予网络公关的力量新媒体可以赋予每个人创造和分享内容的能力与权力,在新的媒介环境中,信息的传者和受者之间的界限变得越来越模糊,或者每个人本来就可以身兼信息传播的多重身份——这就是社会化媒体的魅力所在,也正是社会化媒体营销的力量所在。前者的魅力早在
The birth of the Internet marks a new era of information dissemination. It not only changes people’s way of life, working methods and ways of thinking, but also opens new opportunities for change in many industries. Today, the number of Internet users in the world reaches over a billion, while the number of Internet users in China has exceeded 400 million. This is a huge platform for publicity and competition that no one enterprise can ignore. First, the social media to give the power of online PR New media can give everyone the ability to create and share content and power in the new media environment, the boundaries between the sender and the receiver of information become increasingly blurred, Or that each person is inherently a multi-agent of informational communication - that’s where social media is all about and the power of social media marketing. The charm of the former early