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所谓色彩对比,就是指通过将两种或者两种以上的色彩配置到一起,经过两者间的相互影响而呈现出差别的现象。我们都知道,我们所看到的任何事物,包括颜色,都不可能单独存在,他们均是从整体中凸显出来的,而我们也必须在整体的大环境下去感知各个部分。广告色彩效果也同样是通过对比的作用来增强和减弱的,寻找色彩对比与调和的独特魅力,成为广告设计走向创新之路的永恒课题。本文将在阐述广告设计色彩对比的种类的基础之上,分析广告设
The so-called color contrast, refers to the two or more by the color together, through the interaction between the two showing a difference phenomenon. We all know that anything that we see, including colors, can not stand alone, they all stand out from the whole, and we must perceive parts in a holistic context as well. Advertising color effect is also through the role of contrast to enhance and weaken, looking for color contrast and reconcile the unique charm of advertising design innovation to become the eternal issue of the road. This article will be based on the type of advertising design color contrast, based on the analysis of advertising