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本文通过国际主流汽车品牌的译名差异研究,结合品牌命名原则及翻译学相关理论,探讨汽车品牌的翻译标准与译者翻译策略选择问题。
Based on the research on the difference of translation of international mainstream automobile brands and the theory of brand naming and related theories of translation studies, this article discusses the translation standards of automobile brands and the choice of translator’s translation strategies.