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零售业,作为最接近消费者的行业,在国民经济中发挥着举足轻重的作用,零售企业的蓬勃发展更是为国民经济注入了巨大的活力,给国民经济带来了前所未有的发展前景,但是,面临着国际的零售企业的冲击和挑战,中国企业表露出极大的不足和缺陷,本文以王府井百货为例,通过对其进行财务分析,说明零售企业面临的挑战和存在的问题。并提出解决方法和对策。
As the industry closest to consumers, the retail industry plays an important role in the national economy. The vigorous development of retail enterprises has injected tremendous vitality into the national economy and brought unprecedented prospects for the development of the national economy. However, Faced with the impact and challenges of international retail enterprises, Chinese enterprises have shown great deficiencies and shortcomings. This article takes Wangfujing Department Store as an example to illustrate the challenges and problems existing in retail enterprises through its financial analysis. And put forward solutions and countermeasures.