案例背景:行业巨人新品遭遇尴尬QS 电器诞生于1920年,是全球十大电器装置配件品牌之一。1998年,QS 电器开发了价格适中、适合亚洲市场的小型灯光场景照明控制器(以下简称场景控制器),此种电器在欧美已很畅销。“QS 牌”场景控制器可以随意营造出变化丰富的灯光效果,大大提升家庭和小范围公共场所照明环境的品质。此产品是该类市场上的新亮点产品,市场上 Case Background: Industry giants encounter new products QS Electric was born in 1920 and is one of the top ten electrical appliance accessories brands in the world. In 1998, QS Electric developed a small lighting scene lighting controller (hereinafter referred to as a scene controller) of moderate price suitable for the Asian market, which has been very popular in Europe and the United States. “QS Brand” scene controller can freely create rich lighting effects, which greatly enhance the quality of lighting environment in homes and small-scale public places. This product is a new highlight product in this type of market, on the market