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茶文化是中国传统文化的瑰宝,人们饮茶视之为生活之需要,更视之为探索茶文化、领略中国传统文化的精神之旅,即由物质文化上升到精神文化的层面。鉴于人们需求的变化,做到传承原有的文化内涵,重新构建符合时代要求的全新茶文化,通过各种渠道传播,以弘扬中国文化。本文以苏州茶文化现状为着眼点,将苏州茶文化进行重新构建,利用苏州旅游业、主题酒店、茶文化网站进行传播,提升苏州茶叶品质和知名度,更好传承苏州茶文化。
Tea culture is a treasure of Chinese traditional culture. People regard it as the need of life. It regards it as a journey of exploring tea culture and enjoying the spiritual journey of Chinese traditional culture, from material culture to spiritual culture. In view of the changes in people’s needs, we should inherit the original cultural connotation, reconstruct a new tea culture that meets the requirements of the times, and spread it through various channels so as to promote Chinese culture. In this paper, the current situation of tea culture in Suzhou as the focus, the Suzhou tea culture to be rebuilt, the use of tourism in Suzhou, theme hotels, tea culture website for dissemination, enhance tea quality and visibility in Suzhou, and better heritage of Suzhou tea culture.