论文部分内容阅读
随着我国城市经济地位的日益增强和国际综合影响力的不断提升,全球性“大事件”密集地在我国主要城市举办。在这一背景下,“大事件”所在城市的电视外宣节目,既要借助“大事件”契机,充分利用信息发布平台、广泛开展媒体合作、深挖政府资源来拓宽外宣渠道,也要通过选取好的题材内容、选择好的叙事方式、打磨好的制作效果来制作精良的外宣节目,以提高城市外宣工作的质量和水平。在“大事件”背景下做好外宣节目,需要在日常的工作中,通过组织建设、栏目运作、平台搭建、选人用人等举措来积累经验、打造队伍。
With the increasing economic status of our country and the continuous improvement of international comprehensive influence, the global “big events” are intensively held in major cities in our country. In this context, the program of TV outreach in the cities where the “big events” are based should take full advantage of the information dissemination platform, extensive media cooperation and deepening government resources to broaden the outreach programs with the help of “big events” Channels, but also through the selection of a good subject matter, choose a good narrative mode, polished production effect to produce a good program of propaganda in order to improve the quality and level of urban outreach work. In the “big event ” background to do a good job outreach program, you need in daily work, through the organization and construction, column operation, platform construction, selection of personnel and other initiatives to accumulate experience and build team.