一、国际传播能力建设与“三网融合”电视国际传播能力是以电视为传播媒介的各类信息、产品和服务的跨国流动能力,一般以覆盖率、接收率、影响力和公信力等作为衡量指标。作为国家软实力的重要组成,电视国际传播能力既是综合国力的表征,也是国家形象建构的重要工具。 I. International Dissemination Capacity Building and Integration of Television Networks The international communication capacity of television is the transnational mobility of various types of information, products and services using television as a medium of communication. Generally speaking, it refers to coverage, reception rate, influence and credibility As a measure of As an important component of the country’s soft power, the ability of television to communicate internationally is not only a manifestation of its overall national strength, but also an important tool for building the country’s image.