媒体素养,是指现代人考量、衡定、运用媒体的态度与能力,换言之,就是人们对媒体信息的认知力、理解力、判断力、评估力和反应力等。当今时代是一个媒体时代,传统和现代媒体覆盖和垄断着社会生活的方方面面。作为各级领导干部如何认识媒体作用、如何利用媒体资源、如何参与媒体活动,是无法回避和必须高度重视的一个现实课题。对于许多领导干部来说,提升媒体素养是一 Media literacy refers to the attitudes and abilities of the modern people in considering, determining and using the media. In other words, they are the people’s cognition, understanding, judgment, assessment and reaction of media information. Today’s era is a media era, where traditional and modern media cover and monopolize all aspects of social life. As a leading cadres at all levels how to understand the role of the media, how to use the media resources, how to participate in the media activities, is an unavoidable and must attach great importance to a realistic issue. For many leading cadres, promoting media literacy is one