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微信自2011年1月发布以来,一直顺风顺水,没有遇到一个真正意义上的对手,截至2013年4月,其注册用户突破4亿,可谓移动互联网的第一应用。但到了2013年后半年,情况有了一些微妙变化。8月19日,中国电信联合网易推出易信;9月23日,阿里巴巴推出来往。这两个产品都有一些有别于微信的特色功能,特别是易信,借助运营商的优势,提供了诸如“高清语音”、“免费短信”、“电话留言”等个性服务。进入11月,易信和来往开始强势发力。易信在11月1日公布三网流量免费计划,自11月8日起,用户使用易信
Since its release in January 2011, WeChat has been on a smooth run without encountering a real competitor. As of April 2013, its registered users exceeded 400 million, making it the first mobile internet application. But by the second half of 2013 there have been some subtle changes. August 19, China Telecom United NetEase launched easy letter; September 23, Alibaba introduced. Both of these products have some special features that are different from WeChat, especially YiXin, with the help of operators, such as “HD Voice”, “Free SMS”, “Phone Message”, etc. Personal service. Into November, Yi Xin and the beginning of a strong force. Yi Xin announced on November 1 three network traffic free program, since November 8, the user uses the easy letter