本文讨论了中国政府建立各级新闻发言人制度的媒体环境、舆论环境,并提出政策性建议。认为政府调控舆论的权威性在媒介市场化环境中受到挑战;传统宣传管理方式不完全适应提高党的执政能力建设的新要求;新闻发言人制度切合了中国新一届政府的执政纲领。建立健全各级政府新闻发言人制度,是全球传播形势下中国社会发展的需要,也是提高党的执政能力,维护执政形象的需要。 This article discusses the media environment and media environment in which the Chinese government has established spokesmen systems at all levels and put forward policy recommendations. They think that the authority of the government to regulate public opinion is challenged in the media market environment. The traditional propaganda and management methods are not fully adapted to the new requirements of improving the party’s ability to govern. The spokesman system is in line with the ruling platform of the new Chinese government. Establishing and perfecting the system of press spokespersons at all levels of government is a need for the development of Chinese society under the global dissemination of the situation as well as the need to enhance the party’s ability to govern and safeguard the image of governing the country.