以网络经济、信息经济为特征的电子商务有三个基本原理,一是“专家控制（ＥｘｐｅｒｔＣｏｎｔｒｏｌ)”原理,即由于信息量总量的扩大和信息不对称,人们愿意由专门的物流专家和市场营销专家来提供相应的专门服务;二是“纵向整合（ＶｅｒｔｉｃａｌＩｎｔｅｇｒａｔｉｏｎ）”原 E-commerce characterized by network economy and information economy has three basic principles. One is the principle of “ExpertControl,” in which people are willing to be represented by specialized logistics experts and marketing personnel due to the expansion of information volume and information asymmetry. Experts to provide the appropriate specialized services; Second, “vertical integration (VerticalIntegration)” original