在市场竞争日益激烈的形势下,在众多企业产品质量、价格、品牌相差不大的条件下,各个厂家越来越重视向最终消费者直接销售产品和服务,促销员发挥着越来越重要的作用。根据存在的问题,本文提出促销员进超市应注意的几个问题:一是要进行正规培训;二是要适度使用厂家促销员;正确处理导购和自由选购的关系,促进超市健康发展。 In the increasingly fierce market competition situation, in many enterprises under the condition of little difference in product quality, price and brand, all manufacturers pay more and more attention to the direct sale of products and services to the final consumers, promoters play more and more important effect. According to the existing problems, this paper puts forward several problems that promoters should pay attention to the supermarket: one is to carry out regular training; the other is to make proper use of factory promoters; the relationship between shopping guide and free purchasing should be properly handled to promote the healthy development of supermarkets.