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2008年“次贷”危机的冲击对跨国企业可持续发展形成严峻的挑战,后危机时代人们开始深刻反思公平与效率之间的关系,效率导向的英美主流企业模式及股东价值最大化理念备受质疑,跨国企业行为的社会合法性问题尤受关注,我国提倡科学发展观、共建和谐社会给在华跨国企业的社会合法性和社会责任管理提出了新的更高的要求。本文首先从经济赢利性视角的外生型资源优势和内生型比较优势两个方面分析了跨国企业发展的基础,其次从社会合法性视角的企业社会责任和责任竞争力角度分析跨国企业发展的可持续性保障,最后综合经济赢利性视角与社会合法性视角构建了跨国企业可持续发展的整合性框架。
In 2008, the impact of the “sub-prime” crisis posed a severe challenge to the sustainable development of multinational enterprises. In the post-crisis era, people began to deeply reflect on the relationship between fairness and efficiency, the efficiency-oriented mainstream business model in the United States and the United States and the maximization of shareholders’ value It is questioned that the issue of social legitimacy of transnational corporations is of particular concern. Our country advocates the scientific concept of development and building a harmonious society, which puts new and higher demands on social legitimacy and social responsibility management of multinationals in China. This article first analyzes the basis of the development of transnational enterprises from two aspects of exogenous resource advantage and endogenous comparative advantage from the perspective of economic profitability. Secondly, it analyzes the development of transnational enterprises from the perspective of social legitimacy and corporate social responsibility Sustainable security, the last comprehensive economic profitability perspective and social legitimacy perspective to build an integrated framework for the sustainable development of multinational enterprises.