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“门坎效应”是指一个人一旦接受了他人的微不足道的要求,为了避免认知上的不协调,或想给人以前后一致的印象,就有可能接受更大的要求。运用这个方法使人接受要求,便叫登门坎技术。这个效应来自于美国心理学家做的“无压力的屈从:登门坎技术”的实验。实验人员到居民区劝人们在房门前竖一块写有“小心驾驶”的大标语牌。在第一个居民区直接向居民提出要求,结果遭到多数人的拒绝,接受者为17％;在第二个居民区,先请居民在一份赞成安全行使的志愿书
“Threshold effect” means that once a person has accepted the trivial request of others, it is possible to accept even greater demands in order to avoid cognitive uncoordination or to give a consistent impression. Use this method to make people accept the request, called Deng door technology. This effect comes from the American Psychologist’s “No Stress Submissive: Dengmenkan Technology” experiment. The experimenter went to the neighborhood to persuade people to put up a big placard in front of the house and write “Carefully Drive”. In the first residential area directly to the residents request, the result was rejected by the majority, the recipient of 17%; in the second residential area, residents first in favor of a voluntary exercise in the voluntary book